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OneBigPlanet® Names Yann M. Valay As Vice President Of Business Intelligence
New York, NY – January 17, 2008 – OneBigPlanet®, the leader in loyalty platforms for social networks and organizations, today announced the appointment of Yann M. Valay as the Vice President of the newly created division, Business Intelligence.
Mr. Valay is a recognized authority in the field of business intelligence with expertise in setting-up systems that fully explore the relationship between customer behavior, marketing decisions and sales in order to optimize data, find trends and establish the right set of strategies required to make sound business decisions.
"This is a unique role with a great responsibility and I look forward to working with OneBigPlanet in order to help them gain greater insight and value from the range of data being gathered via their loyalty platform”, said Yann M. Valay, VP of Business Intelligence at OneBigPlanet. “This is an exciting time to be part of the social networking industry; it’s still in its infancy yet growing rapidly with room for innovative solutions. OneBigPlanet is definitely leading the way with its consumer portal.”
Business intelligence is about intelligence– not infrastructure
Business intelligence refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of management information. It describes a set of concepts and methods to improve decision-making by using fact-based support systems which provide historical, current, and predictive views of business operations. It also allows decision makers to cross-analyze and perform deep data research rapidly for better analysis on an individual, department, or company level. Becoming ever more important, business intelligence makes sense of unstructured data by quickly compiling reports for forecasting, analysis, and decision-making purposes.
Mr. Valay will use his expertise to analyze data on user experience, transactions, positioning of features, as well as a variety of other metrics in order to help OneBigPlanet grapple with its complex datasets. The goal is to find better ways to understand why and what people are browsing for as well as buying in order to provide them with easy access to highly relevant offers.
High level expert to provide strategic direction
"We are extremely fortunate to have Yann join us since expertise like his is very hard to come by. Not many people have the right skills and knowledge to tackle such complex information," added Eric Aubertin CEO and President of OneBigPlanet. “He brings a breadth of professional experience, as well as a strong background and passion to OneBigPlanet. He will play a key role in helping us further comprehend customer user behavior in order for us to develop optimum strategies for marketing, sales and more importantly, allow us to cater to our clients in a more personalized way, thus leading to increased transactions.”
Over the span of his career, Mr. Valay founded 3 successful firms; YOUge, LSI and META, leading firms within the business intelligence industry. He also invented and earned a patent for a unique and powerful word of mouth remuneration technology designed to acquire new customers. His international education (North America and Europe) includes an impressive set of 3 Master’s of Science degrees: Mathematics, Economy and Econometry, and Business Administration Marketing.
About OneBigPlanet®
OneBigPlanet delivers a unique patent pending loyalty platform that is dedicated to helping community-based organizations, social networking sites, portals and corporations offer valuable advantages to their members in order to acquire and retain members as well as generate revenue.
By providing access to a multitude of incentives from a mix of national, regional and local merchants, members can save time and money, simplify their consumer life, and share consumer-related advantages, tools, information & opinions through social networking tools.
With offices in New York, Washington DC, Columbus and Montreal, OneBigPlanet has assisted over 2,000 organizations reach and surpass their goals. Clients include the Humane Society of the United States, National Penn Bank, Pennsylvania Association of REALTORS®, College Parents of America, Professional Managers Association, and many more.
For more information, please visit www.OneBigPlanet.com.
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